When North Faces start melting, and Aspens start dying, it gets the attention of two CEOs from namesake companies. Today, the CEOs of The North Face and Aspen Skiing Company weigh in on the urgency of climate policy action. Here’s a piece of the essay, followed by a link to the full text on High Country News:

As CEOs of two of the most widely known consumer brands in the outdoor recreation market — Aspen Skiing Company and The North Face — it gets our attention when our companies’ namesakes start to vanish before our eyes. Although we operate different businesses, we share concern about the impact of climate change on our companies, the economy, the environment and our customers. We also agree that now is the time for dramatic action by Congress to curb greenhouse gas emissions, stimulate investment in renewable energy sources and clean technology, and encourage energy efficiency.”

Grist relies on the support of generous readers like you. Donate today to keep our climate news free.

Read the rest of the essay here.

Grist thanks its sponsors. Become one.