As an expectant motha, I have to admit my editor’s eye now pauses on headlines I might normally have skipped before. Like, uh, “Collaboration Gives Birth to Innovative Eco-Diaper Bag.”

Seems Seventh Generation, Healthy Child Healthy World, William McDonough, and two design and manufacturing firms have built a PVC-free, Cradle to Cradle-certified bag made from recycled plastic water bottles. Cool!

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Stories like this don’t tell themselves.

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And the profits go to Healthy Child Healthy World. Cool!

And the cost? $200.

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