Latest Articles
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Not always, but green branding has potential to connect consumers to their ‘inner green’
In an undeniable rush, corporate giants are jumping on the "green" bandwagon: Wal-mart, Ford, Dow, General Electric, British Petroleum, Chevron, DuPont, to name only a few. "There's a tendency to put a green smiley face on everything," says Joel Makower, author of The Green Consumer. And smiley faces are rearing their heads all over the place. "We use our waste CO2 to grow flowers," claims a Shell Oil ad.Right ...
But the concept isn't new. In 1999, "greenwash" was added to the Oxford English Dictionary, where it is defined as: "Disinformation disseminated by an organization so as to present an environmentally responsible public image." Naturally, green branding breeds even greener skeptics.
There are plenty of arguments for why this is inherently bad, especially if it's just lip service -- or worse, polishing up the public image of big polluters or convincing people that an environmental problem is being solved by industry when it isn't.
On the other hand, if huge corporate ad campaigns help cultivate a green-conscious public that doesn't stop at voting with their dollars but also votes its greenness at the ballot box, we have a better chance of moving sustainable policies forward. Greenwashing, for all the ire it raises among the truly green, might have long term political benefits.
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A South American take on Gore’s film
Jessica Weisberg is an American journalist currently based in South America. The following is her take on the peculiar cultural dominance of An Inconvenient Truth. —– I liked Al Gore’s An Inconvenient Truth. Really, I did. But when I count off my reasons — the special effects, the wet-your-pants astonishment, the drama — I find […]
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Lots of good stuff north of the border
The Vancouver Sun has the scoop. First, the city of Vancouver, British Columbia, just released a draft "eco-density" plan that sounds, at least to my ears, like exactly the right way to deal with the city's expected population increase: curbing sprawl by concentrating new housing in compact, transit-friendly neighborhoods:
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I’ve been Gored in my own neighborhood
"A politics of reason faces a strong headwind." These were Al Gore's words last night, at New York's 92nd Street Y, where I had the unique pleasure of seeing him interviewed by Charlie Rose. The main topic of discussion was Gore's new book, The Assault On Reason, which not surprisingly is #1 on Amazon's bestseller list ("It's not about K-Fed," Gore was quick to chime in). Apart from offering a scathing critique of the Bush administration, the book lambastes the shallowness of today's media -- the amount of time spent on Pamela Anderson versus, say, the still ravaged landscape of New Orleans. And Rose, it was refreshing to see, did not fall into the trap, as did Diane Sawyer, of lobbing the precise sort of vacuous soundbites that Gore goes after in his book.
It was also pretty stunning to hear a man as versed in the details of the Federalist Papers as he is in the melting rates of the Antarctic ice shelf. In response to the Rose question, "When did the decline of reason begin?", he skipped seamlessly through a history of the Enlightenment, the emigration of those ideas to a fledgling nation across the pond, and the firm establishment of reason in the founding fathers' design of the U.S. government. He talked about the dawn of television -- a box with flickering lights that Americans sit motionless in front of for about 3.5 hours a day -- and the accompanying decline in substantive media. I won't go into all the details here, or try to regurgitate the conversation, but suffice to say I was duly impressed.
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Commercial fishermen face off with ocean conservation group
Like characters in an adventure novel by Robert Louis Stevenson, the research crew aboard Oceana's research catamaran, the Ranger, found themselves in peril amidst the clutches of a seven-ship band of angry fishermen wielding hooks.The Ranger, at sea now for two weeks photographing the use of illegal driftnets in international waters off of France, was sailing peacefully when seven ships surrounded it, demanding cameras and other incriminating evidence. The angry commercial fishermen immobilized the Ranger's propellers with rope, and hurled fish (and four-letter words) at the crew.
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From Singin’ to Smokin’
Quit playing games (with his dolphins) Show him the meaning of being a U.N. special ambassador: former boy-bander Nick Carter will soon begin work on a campaign to save wild dolphins. This from a guy who couldn’t even save the Backstreet Boys — but wait’ll you hear his latest project, The Charismatic Megafauna. Photos: iStockphoto […]
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A rejoinder to Environmental Defense
Can any of Environmental Defense's three main points stand up to scrutiny?
ED: A carbon tax can be gamed as easily as a carbon trading scheme.
CTC: A carbon tax may be subject to gaming, but cap-and-trade positively invites it. USCAP concedes that some allowances will be given out (not auctioned) at the outset, which means protracted, high-stakes negotiations ("a giant food fight," a leading utility executive called it) over free allowances that will be worth billions. How will these be allocated? What baseline year? Watch earth burn as the polluters jockey for the baseline giving them the most allowances! With a carbon tax, by contrast, any tax preferences or exemptions will at least be visible and locked in, and thus potentially removable. This difference is part of why former Commerce Undersecretary Robert Shapiro wrote recently that carbon taxes, compared to cap-and-trade, "are much less vulnerable to evasion and market manipulation, providing a more stable and transparent system for consumers and industry alike."
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These Are the Times That Try Pens’ Souls
Daily Grist takes a break for Memorial Day Whether your Memorial Day holiday involves firing up the grill with friends or quietly reflecting on our soldiers’ sacrifices, we tip our cap to you. As for us, we’ll be doing a little of both, in a manner befitting our … eh, who are we kidding, we […]
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Nice Berk If You Can Get It
Berkeley, Calif., goes all crazy with the green ideas Six months ago, voters in Berkeley, Calif., overwhelmingly approved a measure to reduce the city’s emissions 80 percent by 2050. Now proposals have been laid out to accomplish that goal, including requiring builders to use green materials, making landlords provide free bus passes to tenants, informing […]
