It’s Friday, July 12, and if you want climate action, it’s time to talk to mom and dad (and your BFFs).
When it comes to your beliefs about climate change, your political affiliation might matter less than you think. Liberals and conservatives alike shift their opinions on the subject to align with the people closest to them, according to a handful of new studies.
“The most important messengers are right around us, and that’s our friends and family,” said Matthew Goldberg, a social psychologist at Yale University and the lead author of two of the studies.
Goldberg found that the influence of close relationships was “massive.” Among conservatives who think their circle doesn’t care, only 9 percent were worried about climate change. That number jumped to a whopping 65 percent for conservatives who think the issue is important to their loved ones.
Another recent study from North Carolina State University showed that middle schoolers who learned about climate change were pretty good at convincing their parents to care about it — especially conservative parents.
All these studies support what experts have long suspected: The more people discuss the topic with friends and family, the more convinced they become that the climate crisis is happening, caused by humans, and something to be worried about.
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