It’s easy enough to make people care about polar bears. Itâ€
The PSA above, from the Save the Food campaign by the Ad Council and Natural Resources Defense Council, follows the life of a single strawberry through a whirlwind of harvesting, transportation, packaging, and storage (plus a love interest subplot with one heartthrob lime that catches the berry’s eye). Spoiler alert: The moldy strawberry ends up in a garbage bin.
This story is hardly exceptional — but that might change if we started viewing wasted berries with the compassion we usually reserve for a lonely polar bear stranded on ice.