I have a foolproof plan to fight spam: if the government gave out Viagra for free, then most spammers would quickly go out of business as their market would be undercut. Foolproof.

Our friends at ForestEthics are trying to do the same for junk mail, except they have an even better plan: a Do Not Mail Registry, modeled on the effective Do Not Call Registry. And on Monday, March 23, the city of San Francisco will hold a hearing on whether to be the first municipality in California to pass a resolution (PDF) in support. If you are in town, come on down to City Hall at 1 pm.