This post is by guest blogger Auden Schendler, executive director for Community and Environmental Responsibility at the Aspen Skiing Company. Named a "Climate Crusader" in Time magazine's 2006 special issue on climate change, Auden once worked for Amory Lovins at the Rocky Mountain Institute. You can read his full bio here. Auden has unique insights into the difficulties of corporate sustainability in the absence of government leadership and a price for carbon.
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Recently, Businessweek covered Aspen Skiing Company's work on emissions reduction as part of an article titled "Little Green Lies." The article has received considerable coverage in the blogosphere because it addresses the gap between rhetoric and reality when it comes to business claims on the environment. Joe asked me if I'd like to clarify that story, and I jumped at the opportunity.
My main point, which probably didn't get across in the article, is that even at a remarkably progressive company like Aspen Skiing Company -- which has strong support from ownership, management, and staff -- cutting CO2 emissions is very difficult. Imagine how hard it must be in most standard businesses that don't have this level of buy-in. This statement may seem obvious, but it cuts against conventional wisdom. Most entities involved in emissions reduction have a stake in saying it's profitable, relatively easy, and sometimes fun. The NGO community makes its living on this perspective. The government needs its own programs to look good. And corporations have a stake in their perceived success as well.