Irony, from the Latin ironia: incongruity between the actual result of a sequence of events and the normal or expected result; example: earning fame and fortune wrestling crocodiles and being killed by a basically inoffensive marine creature.
As David pointed out, beloved naturalist Steve Irwin, aka "the crocodile hunter," was killed by a stingray during a diving expedition off the Australian coast on Sunday. The stingray's barb had pierced the TV personality's heart and he died within moments.