carbon neutral

The cosmetics company will pay offsets through CarbonFund.

Carbon neutrality is popping up in more glamorous places than Yahoo's headquarters, Al Gore's mansion, and The New Oxford English Dictionary these days. Cosmetics giant Lancome will start paying for its pollution and funding green power projects through the nonprofit CarbonFund. But Lancome isn't greening all its operations; only four boutiques, plus its four jet-setting spokesmodels (including Elettra Rossellini Wiedemann, Isabella's daughter), will buy into carbon offsets.

Yahoo!

Yahoo! is going carbon neutral, and the founders seem to have a pretty sensible take on the issue. Also, they have an Earth Day site, FWIW.

Pro Bowl will go carbon neutral

Not to be outdone by the Super Bowl, tomorrow’s Pro Bowl in Honolulu is also going carbon neutral. (Note: This statement is not to be construed as “tree planting = true carbon neutrality rah rah rah!”) Apparently it takes a village to carbon-neutralize a Pro Bowl; the NFL is partnering with the U.S. EPA, nonprofit […]

Football’s biggest day will be carbon neutral

I don’t really like football, but I love the Super Bowl. Chips, dip, friends, commercials, man-hugging — it’s one of my favorite days of the year. And this year, it’ll be extra-super, as it’ll be carbon neutral. Thanks to the planting of hundreds of trees, the event might even be carbon negative, says the NFL’s […]

Cycling team is first carbon-neutral pro sports team in U.S.

Congratulations to the Kodak Gallery Pro Cycling Team presented by Sierra Nevada Brewing Co. for having a ridiculously corporatastic name becoming the first carbon-neutral U.S. professional sports team. The KGPCTpbSNBC will offset 100 percent of team-produced carbon emissions in 2007, including travel, support crew, and team members' home electricity use. Team marketing director Rob O'Dea has the sound bite:

This program allows our team to take a leadership position in raising the bar of personal responsibility, and in creating awareness of the new tools that exist for individuals and organizations to take tangible steps to improve the air we breathe. We're glad to have a chance to offset the pollution we create by supporting the development of clean, renewable wind power.

Thanks for that, Rob.

Getting a toehold on your company’s climate footprint

“What’s your company’s climate footprint?” It’s a hot question these days — one being asked increasingly of companies by customers, investors, activists, regulators, and others. OK, it may not be exactly that question, but it’s probably in some form, like, “What’s your company doing to reduce its climate impacts?” Or, “How do you call yourself […]