They’re a little old now, but I wanted to call attention to two great NYT articles on the environmental initiatives at carpet company Interface and its visionary CEO Ray Anderson:

He challenged his colleagues to set a deadline for Interface to become a “restorative enterprise,” a sustainable operation that takes nothing out of the earth that cannot be recycled or quickly regenerated, and that does no harm to the biosphere.

The deadline they ultimately set is 2020, and the idea has taken hold throughout the company. …

Use of fossil fuels is down 45 percent (and net greenhouse gas production, by weight, is down 60 percent), he said, while sales are up 49 percent. Globally, the company’s carpet-making uses one-third the water it used to. The company’s worldwide contribution to landfills has been cut by 80 percent.

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“He bet his entire company,” said Bob Fox, an architect who specializes in “green” buildings and who, like Mr. Anderson, is a member of the advisory board of the Harvard Center for Health and the Global Environment. “It worked out probably better even than he hoped. He has set the mark for every other corporation in this country.”

Anderson was Grist’s InterActivist way back in Nov. 2004. As far as I’m concerned the guy deserves all the credit in the world.

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