Wal-Mart CEO Lee Scott just announced a comprehensive new initiative called “Sustainability 360,” which will attempt to infuse environmental concern in every part of the company’s operations:

“Sustainability 360 takes in our entire company – our customer base, our supplier base, our associates, the products on our shelves, the communities we serve,” said Scott. “And we believe every business can look at sustainability in this way. In fact, in light of current environmental trends, we believe they will and soon.”

Reuters coverage here.

I tell you, as someone who’s obviously (obviously, right?) using green issues as a big smoke screen to hide EEEVIL, Scott sure does seem to be overdoing it a bit, huh? It’s like, enough, dude, you got the PR benefits! You can ease up now.

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