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Keep it Cool

With back-to-school shopping season starting up this summer, we invite you, dear consumer, to step back from the dazzling world of reclaimed wood pencils and vinyl-free rolling backpacks for a moment. On your quest for a new pair of fair-trade sneaks, how many shops and restaurants can you spot with their air conditioning blasting and their doors and windows open wide?

Sustainability may be a hot commodity in the business world, but many retailers continue to blast their air conditioning with the hope that a stream of cool air projected onto city sidewalks will lure sticky customers inside. Not only is there little data available to support the idea that an open-door, A/C-pumping approach does much to increase sales, but literal tons of greenhouse gases end up in the atmosphere as a result. Positively chilling!