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A Van With a Plan

An interview with Van Jones, advocate for social justice and shared green prosperity

By David Roberts
20 Mar 2007
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Big business has finally realized that there's lots of money to be made in the transition to a clean-energy economy. Van Jones wants to make sure working-class and minority Americans realize it too.

Van Jones.
Van Jones.
Jones, a civil-rights lawyer, is founder and executive director of the Ella Baker Center for Human Rights, an innovative nonprofit that made its name working to prevent youth violence and incarceration. In 2005, the center unveiled an initiative that would put it at the cutting edge of progressive activism: Reclaim the Future, a program aimed at ensuring that low-income and minority youth have access to the coming wave of "green-collar" jobs. It's an idea that's gaining traction and support, most notably from House Speaker Nancy Pelosi (D-Calif.), who last month invited Jones to join her at a San Francisco press conference and make the case for a national Clean Energy Jobs Bill.

Though his work is focused on Oakland, Calif. -- he successfully fought for a "Green Jobs Corps" youth training program in the city and is pushing to make Oakland a "Green Enterprise Zone" -- Jones is seen as a rising national star whose ideas could bridge the gap between movements that have too long regarded each other with wary skepticism. When I reached him by phone, he emphasized the potential for a broad-based green coalition and chided "eco-elites" for failing to reach out.




question If you were emperor, what would your clean-energy jobs strategy be?

answer We need to send hundreds of millions of dollars down to our public high schools, vocational colleges, and community colleges to begin training people in the green-collar work of the future -- things like solar-panel installation, retrofitting buildings that are leaking energy, wastewater reclamation, organic food, materials reuse and recycling.

All the big ideas for getting us onto a lower carbon trajectory involve a lot of people doing a lot of work, and that's been missing from the conversation. This is a great time to go to the next step and ask, well, who's going to do the work? Who's going to invest in the new technologies? What are ways to get communities wealth, improved health, and expanded job opportunities out of this improved transition?

That's one component: rather than creating job-training pipelines that put these kids at the back of the line for the last century's pollution-based jobs, we need to be creating opportunities for them to be at the front of the line for the new clean and green jobs.

Another piece is to go a step beyond job training and begin to think about reviving the old Civilian Conservation Corps that [Franklin D. Roosevelt] created during the environmental challenges of his day. Now we have a new set of environmental challenges. The national Apollo Alliance and the Campus Climate Challenge have been talking with us about creating what we would call an Energy Corps. It would be like the Peace Corps or AmeriCorps, but it would be focused on deploying people to begin retrofitting the U.S. economy, rebooting it based on clean energy.

The moral challenge of the century is this: We need to ensure that there's equal protection for everyone in the face of the perils of this new period, and equal access to the opportunities of this new period.

question The last few economic booms in this country -- notably the internet boom -- have come and gone without making much of a dent in the problems facing working-class people and minorities. Is there something different about the green economy boom?

answer Yes. First of all, either we're not going to be here as a species, or this will be a much more sustained transition. There's just more work to be done, to get us off this suicidal pathway and onto something more sustainable. So that gives us reason for hope.

Two, there is a vested interest on the side of eco-capitalists to win over as much of the American public to their side as possible. If you're trying to make money in the green economy, you need government on your side; in order to get government on your side, you need some sector of the electorate to support you. If you are an eco-capitalist, you're trying to create new jobs -- people who need new jobs could probably be good allies.

There's no way to get changes big enough to solve these problems without creating pathways out of poverty for millions of new green-collar workers. The renewable economy is more labor-intensive, less capital-intensive; therefore, there should be a net increase in jobs.

There will also be lots and lots of money made. So beyond just having African-American kids be the workers in a green economy, we also want them to be inventors and investors and owners and entrepreneurs in the green economy. That's true for Latinos and other groups too.

A new coalition can be born, and it can be as powerful as the New Deal coalition of the middle of the last century, or the new right coalition that's been destroying the country, or trying to, at the end of the last century. The green-growth alliance -- which would include the best of business and progressive labor and community organizations -- could stand up to the military-petroleum complex and take the country forward.

question If we create a new set of working-class jobs, how do we prevent them from being subject to the same wage- and union-suppressing forces facing other working-class jobs?

answer A lot of downward pressure on workers comes from increasingly intense competition with India and China. The good thing about renewable energy is that it's not going to be Chinese workers putting up solar panels. It's not going to be workers in India retrofitting buildings so they don't leak as much energy. Wind that's blowing in the United States is going to turn those wind turbines, not wind blowing in Asia. There is an opportunity here to do work that can't be outsourced.

That being said, we have a real problem: the United States is squandering its collective wealth on this phony, tragic war. The Clinton-Gore surplus -- which could have been used to reboot and retrofit the country and invest in education and get us ready for a much more competitive global labor market -- is gone, probably to the permanent, long-term detriment of the country. But you've got to play the hand you're dealt.

It's going to be a tough century. I think we're in for something of a hard landing, some socioeconomic and ecological shocks. That can bring out the best or the worst in the country. We've already seen, with Katrina, both. We've got to start talking now and creating action that brings us closer together, across these racial lines, across these class lines, so that if things do get rougher, there's a bit more social connectivity and a bit more of a spirit of cooperation. That will create the shock absorbers we're going to need.

question The environmental community has rightly been taken to task for disregarding some of the concerns of low-income workers and minorities. And to some extent, the disregard has been returned. Are you finding resistance on either side of that gap?

answer That's a great question. There are too many white environmentalists who continue to believe they can fix this problem by themselves. To the extent people of color have any role to play, it's being at the other end of a tutorial about what they should be doing.

That is entirely wrongheaded. A state like California is already well beyond 50 percent people of color, on its way to 60 percent. You can't effectively green California without engaging people of color. Despite [Gov. Arnold] Schwarzenegger [R] getting all the attention, the true hero of the Global Warming Solutions Act was Fabian Núñez [D], the young Latino speaker of the House, who gets this stuff, and fights for it.

California, in November of this past year, voted down the clean-energy measure on the ballot, Proposition 87. Silicon Valley and Hollywood spent $40 million and had Al Gore and Bill Clinton and everybody else out here [campaigning for it]. It wasn't just that they were outspent, it was that Big Oil spoke directly to pocketbook issues for working-class Californians. They said that the energy excise tax was going to send gas prices through the roof.

That's a lie. The global energy market determines the price of your gas, not some little tax on industry. But clean-energy proponents never made that argument. In their world, talking about energy independence and the clean future was enough. For struggling Californians, it wasn't enough. The leader of the NAACP came out against [Prop. 87]. The only people talking to her were telling her it was going to create disaster at the service station, rather than a boon for the economy and possible jobs for our constituency. When the NAACP comes out and says it's wrong, you lose a bunch of votes.

[Proponents] wasted $40 million and we missed a huge opportunity. I don't know people well enough to say if it's racism or not, but apparently you have a lot of people in leadership who can't add, who just can't do basic math.

What's worse than that is, racial apartheid won't work. Even if you can get all your policies passed without building a broader coalition, the policies you're likely to get passed won't work. You could wind up with a thin layer of eco-elite corporations doing their parts and services differently, but most people don't give a damn about the issue and are still involved in work and consumption that is undermining your efforts.

You've got to engage the majority of people on terms they understand and they're excited about. If you don't do that, you get what you've got in Northern California right now -- Marin is all eco this and enviro that and organic the other, and Oakland is stuck in the pollution-based economy of the last century, with cancer and asthma and everything else. You do that on a national scale and you'll have a slowdown, on the way to a disaster.

The good news is, a deal could be cut. Organized labor and progressive communities of color are looking for partners, ideas, and opportunities. The eco-elite needs partners and opportunities, short-term and long-term. The formulation is straightforward: a green-growth agenda with shared prosperity and broad opportunities as key values. That's what it will take.

The other thing to keep in mind is that people who have a lot of opportunity, the affluent, love to hear about this big crisis. Oh my god, global warming, we're all going to die. For people who have a lot of crisis already, they don't want to hear about another big crisis. They've got sick parents, no health care, all that kind of stuff -- they don't want to hear about it. The rhetoric has to change. For people with a bunch of opportunity, you tell them about the crisis. For people with a bunch of crisis, you tell about the opportunities.

When you start shutting down some of these dirty power plants and move to renewables, you reduce asthma by a certain percentage. That's important, because if you have one kid with asthma and you don't have health care, that's about $10,000 a year between inhalers, lost wages, and emergency room visits. So you're putting $10,000 per kid per year back into the pockets of poor people when you clean up the air. You save the polar bears and you save the black kids too.

That's got to be how we come at this: What are the jobs, wealth, and health benefits of being a part of this movement?

I'm arguing for a progressive eco-populism with an appropriate role for government, that rewards and helps the problem-solvers in the U.S. economy but taxes the hell out of the problem-makers. That can be a winning formula to realign U.S. politics and economics.

We have an obligation to recognize that we've entered a new period of real limits and real consequences. We need to be part of a conversation about how to limit the harm and spread out the hope.



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David Roberts is staff writer for Grist.
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Jones knows

Excellent. I heard Mr. Jones speak at the Craigslist Foundation boot camp last year and continue to be impressed by him and the Ella Baker center. He points to some of the fundamental weaknesses of the environmental movement and its blindnesses where impacts close to home are borne.

The Choir is Fine, Speak to the Populus

This is great stuff. I think there's at least two lessons / ideas here that (mostly white) folks who are focused on the philosophical and theoretical aspects of sustainability and 'lifestyle' choices/changes need to get.

1 - It's about the economy, stupid.  Think about the real goals of creating a sustainable economy. An aspect of sustainability HAS to be creating an economy where there are jobs for everyone, and everyone has an opportunity to improve their standard of living.  Perhaps a fundamental missing element (only to be engaged in as a parallel and supplemental campaign) is trying to change what is thought of by the general public, the working class, as a good standard of living.  The idea that being healthy, eating well, having time to spend with family, living in an adequate home in a cohesive neighborhood, these things are more important than having a big/nice car, or getting the latest pair of designer whatever, or having the newest tech gizmo that you probably don't need.  Consumer education and independence from corporate advertising will free up a LOT of working class energy and money.

2 - If you really want to make a difference, stop preaching to the choir and listen to all the everyday concerns that regular folks have about their lives.  Value these concerns as their owners do, and think about and speak to ways in which a new, localized and personalized sustainable economy could address some of these concerns.  There are a LOT of folks who have been riding the bus long before you started, not because of an idea, but because they couldn't afford to own a car.  Most folks don't see a lot of the current 'eco-elite' solutions, such as driving a hybrid, upgrading their home or buying (more expensive) local and organic as options because they simply can't afford them, OR, just as importantly, they think they can't afford them or that it's a net economic loss.

Think about all the ways in which the kinds of changes that sustainable development can INCREASE the number of choices the average person has in their daily lives, and ways in which it can actually benefit their pocketbooks in the short-term.  Like it or not, most folks think in the very short term, and very close to home.  Instead of making them out to be wrong for this, overtly or implied, speak to their concerns.

Ella Baker

As an aside, I just wanted to mention that there is a good documentary about Ella Baker. I saw it when it came out in 1981 and it is still available:
http://www.frif.com/cat97/f-j/fundi45.html

Green-collar jobs for the South Bronx

Just wanted to point folks to the green-collar jobs idea getting put to the test on the ground in NYC. http://www.greenworker.coop

GreenHomeNYC. We help New Yorkers go green. http://www.GreenHomeNYC.org
Yes

I presented a similar idea to the Obama campaign several weeks ago. Unfortunately, I've not received a response. As a master gardener who works on watershed restoration and other "sustainable horticultural" projects and one who's begun working with a Baltimore City nonprofit to help reclaim public areas, I believe we could transform cities and communities like Baltimore by redirecting money into "green jobs" and sharing the ideas and wisdom of sustainability and self sufficiency.

Sustainable in-sourcing

This article is full of thought-provoking stuff. I was especially taken by the message that jobs of the sustainable future need to be the kinds that have to be what I'll call "in-sourced," or done locally by local people and can't be out-sourced to other states or countries. Installing environmentally-friendly building improvements or energy-conserving technology isn't going to be done over the Internet. Other examples of environmental practices will evolve into local responsibilities and help us to better care for the planet.  Giving people roles or the freedom to create them is empowering and helps everyone.

Positive change begins with each of us
reaching out...

Sure, it's a great idea, but insulting and dismissing the allies you're trying to recruit is a piss poor idea.  As a long time (and now professional) environmentalist, I've been hearing about how we environmentalists are such racists for not placing the needs of minority communities at the tops of our agenda.  I have worked for the Sierra Club for a while, and guess what?  The agenda gets set BY THE PEOPLE WHO VOLUNTEER TO DO THE WORK.  Sure, this is all true, that a green economy has to be more than something scratching the surface.  But guess what?  who's working for universal health care? those rich white liberals.  After all, head start families turn out for elections at about a 3% rate.  So, who is left to do the work of running a campaign and registering those Oakland parents to vote?  Who's working for working wages?  Rich white liberals.  Who's working for affordable childcare and good schools?  Yeah, those rich liberal marin environmentalists.  Why?  Not for us.  We already have those things.  Why?  because it's the right thing to do.  

oh, but we're all a bunch of racists.  Ooops.  I forgot.  silly me.  Maybe I'll just go back to trying to save polar bears from extinction instead.  After all, I must like them because they are, after all, white.  Yep.  That must be it.

Good People

I think Van has great ideas and yes we need jobs that cannot be outsourced.
We need good people and they do come in all colors/races. We must not get caught up in the race game and name calling. There are good and bad in all races, communities. WE need to remember that not everyone is rich (no matter their color). I live in coal country and are communities are mostly white but we have some of the poorest communities. Yet I watch millions of dollars of coal pass by me every day. So let's focus on helping each other out of poverty and not so much about skin color. Everything where I live is very political. Nothing happens without the blessing of coal and their elected minions. So please let's stay focused on the job ahead and get it done. No one else is going to do it for us!
I support Van and everyone working for green, sustainable jobs for all!

Coal is dirty from cradle to grave. Don't believe the lies the coal industry tells.
Those who volunteer....

In response to Guinho, the people who volunteer to do the work that you speak of do it because they have resources available to allow them to do it.  I would imagine that the head start families you refer to probably don't do a lot of volunteer work because they are too busy working 3 jobs so they can pay their rent.

Also, I don't think that Van Jones was calling anyone a racist, but instead trying to point out that the more ethnically and economically diverse the environmental movement becomes, the more effective it will be at getting the message to take hold.  Unfortunately, there is a very very large portion of people in this country who make purchasing decisions on price alone and the environmental movement has done absolutely nothing to get the message across that going green isn't going to cost blue-collar and working poor families an arm and a leg.

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