30 Seconds to Mars video screenshotJordan Catalano Jared Leto took his so-called band to the Arctic Circle to film this video for "A Beautiful Lie."

They’ve also partnered with NRDC (much like Green Day did) to provide eco-tips and minimize the impact of their trip (via "strategies that would minimize fuel consumption on the shoot" and, yes, offsets).

Says Leto, "Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world."

Grist relies on the support of generous readers like you. Donate today to keep our climate news free. All donations matched!

So dreamy.

Grist thanks its sponsors. Become one.

A Beautiful Lie

Add to My Profile | More Videos