The general public doesn’t seem as fired up as one might like. I’m starting to think that the thing to do is pivot completely from global warming to one-earth living. Global warming creates the condition of necessity. It is background. Foreground the positive opportunities: reducing energy bills through efficiency and green building; generating clean energy on-site or purchasing it via offsets or RECs; living in vibrant, walkable communities to boost health and wellbeing; enjoying food more, knowing where it comes from, how to grow and cook it; knowing that the material things in your life are not contributing to degrading the planet; having a good idea and making a fortune doing the right thing. These are things to aspire to. They’re sexy. Desires and opportunities get people going, not guilt and fear.

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