Bling is dead, y’all. At least, it is according to this campaign (which I neglected to mention in my blood diamond post last week).

From the press release:

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Two African-born artists are calling for the end of “Bling” this holiday season. Chosan, the Sierra Leonean-born hip-hop artist whose voice is heard on Kanye West’s “Diamonds from Sierra Leone” video, and G. Kofi Annan of award-nominated Annansi Clothing Co. are spearheading an effort to eliminate the bling culture which helps fund bloody wars in Africa.

The “Bling is Dead” project is being launched in an effort to motivate consumers to be more selective in their gift purchases this holiday season. As part of Annansi Clothing Co.’s ongoing Demand Details! initiative, the “Bling is Dead” project features a newly released song by Chosan named “Blood Diamonds” and a special “Bling is Dead” t-shirt which will be used to encourage consumers to stop the illicit diamond trade.

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