Last chance to enter the Gristmill Environmental Elevator-Pitch Contest

The time has come to close out the Gristmill Environmental Elevator-Pitch Contest. We’ll accept entries until Friday, March 11. On Monday, the finalists will be announced, and readers will be able to vote on their favorite (creator of said favorite will — get this — win a Grist T-shirt!). For those just tuning in, here’s the challenge: You are in an elevator with a skeptic. You have six floors (and only 30 words). What does environmentalism stand for? Why should s/he get on board? (Hint: If said skeptic believed that Mother Gaia’s soul encompasses and nurtures all interconnected creatures, said skeptic would probably already be an environmentalist.)