Photo: Ed BruskeFirst Lady Michelle Obama announced last week that a new public-private partnership, Let’s Move Salad Bars to Schools, would make it possible for as many as 6,000 salad bars to be installed in U.S. school cafeterias at an estimated cost of $15 million. Contrary to what hundreds of irate commenters directed to Grist from a link by the Drudge Report feared, the salad bars will not be mandatory lunchtime eating for the nation’s youngsters, not taxpayer-funded. If parents like Sarah Palin want their kids to eat cookies for lunch, no one is going to stop them.
Of bigger concern has been the USDA’s mixed messages about whether self-serve salad bars would be permitted in elementary schools. Backers of the Let’s Move Salad Bars to Schools project said local health inspectors already were citing an Oct. 8 memo from the USDA’s Child Nutrition Division as a reason for declaring self-serve salad bars a potential food safety hazard and not allowing small children around them.
The memo, signed by Cindy Long, director of the Child Nutrition Division, and circulated nationwide, described only two options for salad bars in elementary schools: salads must be pre-assembled and pre-wrapped, or they must be served by an adult working behind a barrier separating children from the food.
But after I questioned her on these points, Jean Daniel, spokesperson for the USDA’s Food and Nutrition Services (FNS) division (which governs the National School Lunch Program), said there was a third option not listed in the memo: Elementary-school children could serve themselves salad, as long as the salad bar was designed specifically for small children with a plastic barrier (aka “sneeze guard”) positioned at an appropriate height.
The FNS later issued a written statement, saying:
USDA does not prohibit self-service salad bars, and they may be used in elementary schools. USDA encourages the use of fresh fruits and vegetables in school meals. Self-service salad bars are one approach that can be successfully included in the meal service when monitored closely to ensure safety. [Emphasis mine.]
Now that that’s out of the way, let’s look at how the salad bars might work.
Raising the bars’ cash
The alliance of produce industry, school food professionals, health advocacy groups, and government agencies has come together under the First Lady’s Let’s Move banner to fund the effort through a combination of corporate and private donations, including creating a website where schools can direct donors from their own communities to make contributions as large or as small as the like to the individual school.
Photo: Courtesy of Ann Cooper“It’s still a work in progress,” said Ann Cooper, director of nutrition services for Boulder, Colo., schools and one of the group’s organizing partners. Cooper was recently involved in a similar campaign in which Whole Foods raised $1.4 million in donations from its customers in order to donate salad bars to schools, and her Food, Family, Farming Foundation, based in Boulder, will be in charge of managing the application process for the Let’s Move campaign.
The project is scheduled to begin accepting applications from individual schools on Jan. 1, 2011. “We’re expecting thousands and thousands of applications,” said Cooper, who estimated there are at least 80,000 schools in the U.S. without salad bars.
Cooper sees “micro-philanthropy” aided by social networking tools on the internet as the cutting edge for funding food improvements in local school districts.
The salad bars in question, made of polyvinyl and chilled with ice packs, cost $2,500 each. “If a school found 500 people to each donate $5, they could have a salad bar,” Cooper said. Any school that participates in the National School Lunch Program is eligible to apply. They must show that the local schools superintendent, the school principal, and the food services director are committed to using a salad bar on a daily basis. Preference will be given to schools with large numbers of low-income students, and those that have achieved at least the bronze level in the HealthierUS Schools Challenge.
Schools will have help raising the necessary dough — and some more than others. “The coalition is absolutely raising money to donate salad bars, and we fully expect to raise a significant amount of funds,” said Cooper. “We assume that all schools will have some amount of money donated directly from the coalition, and some schools will have their salad bars fully funded.”
While the White House was directly involved in organizing the alliance, it is not involved in daily operations, although Michelle Obama is expected to play a major role in promoting the campaign and encouraging schools to apply, Cooper said.
Another principal partner in the Let’s Move alliance is United Fresh, a produce industry trade group, that began its own salad bar campaign two years ago backing legislation sponsored by Rep. Sam Farr (D-Calif.) that called on the USDA to increase fruits and vegetables in school meals. Farr represents the produce-growing powerhouse Salinas Valley.
Ray Gilmer, spokesman for United Fresh, said the legislation “never got much traction,” but generated some buzz around salad bars. A year ago, United Fresh began soliciting donations from its corporate members to purchase salad bars and place them in schools. “A lot of companies want to place them in the communities where they operate, a sort of ‘good neighbor’ thing,” Gilmer said.
Gilmer said the United Fresh campaign was low-key, conducted mostly by word of mouth and the internet. To date they’ve given away 60 salad bars and plan to donate an undetermined amount of cash to the Let’s Move campaign. “We’re going to New Orleans for a convention, and we’ve already placed 10 salad bars in schools there,” Gilmer noted.
A third partner in the White House effort is the National Fruit and Vegetable Alliance, comprising the USDA, the Center for Disease Control and Prevention (CDC), and such disparate groups as the American Cancer Society and the California Department of Public Health.
The CDC has emerged as a leader of the group, taking up fruits and vegetables as a key ingredient to preventing diet-related diseases such as obesity and Type 2 diabetes.
The salad bar effort still faces some obstacles. Some schools don’t want salad bars. Montgomery County, just outside the nation’s capitol, does not permit salad bars for food-safety reasons. Philadelphia schools similarly do not offer salad bars, but serve salad in the regular food line instead.
“Self-serve brings a number of management issues that we’d have to look at,” sai
d Philadelphia schools spokesman Fernando Gallard. “Basically, you’d have a salad bar in an open area where people are going to walk around it. That’s something we still have to consider — the sanitation issues.”
Cooper has complained about USDA regulations that require students who use the salad bar to pass a cashier, or point-of-sale station, where a trained cafeteria worker would inspect the student’s tray and confirm that the student had taken the required items in the correct portion sizes in order for the school to qualify for reimbursement. Such rules create logjams in the cafeteria, Cooper said.
Here in the District of Columbia, many food-service areas are not designed to accommodate a salad bar. Installing one would require rethinking how students pass through the meal line and where the cashier is situated.
Kate Adamick, a school food consultant and fervent salad bar advocate, said those obstacles can be overcome without too much difficulty. “I don’t think there’s any other way to serve produce in school,” she said. Most cafeteria vegetables are cooked to death, or come out of a can, and kids either refuse them in the service line or throw them in the trash. Adamick believes children eat more vegetables when they’re allowed to serve themselves from an array of fresh choices.
“When kids get to make their own decisions, they’re much more likely to try things,” she said.