I just published a new study of the Minnesota food system.  The main take-home message is that building trust is good for business.  Close relationships with suppliers and customers are exactly what allow food firms to respond to changing conditions.

The report, “Mapping the Minnesota Food Industry,” was commissioned by Blue Cross and Blue Shield of Minnesota’s Center for Prevention, which has launched a Healthy Eating Minnesota initiative.  The full study is available for free download at http://www.crcworks.org/mnfood.pdf.

My favorite part of the work was interviewing food businesses.  Even some of the more successful, multi-million dollar firms felt they could not do everything they need to do because economic structures get in the way.