The collection, designed by Rogan Gregory of Edun and Loomstate denim fame, uses organic cotton, hemp, linen, and bamboo to create a "beach safari vibe" and "relaxed silhouettes." And this guy doesn’t skimp on eco-materials … no "5 percent organic" here.
Says a Target rep, "[Gregory’s] expertise at fusing organic material with skillful design will show women everywhere how easy it is to be environmentally conscientious while remaining stylish."
The pieces, which include tanks, hoodies, wrap dresses, and trousers, will range in price from $14.99 – $44.99. Gregory says that Target’s buying power has allowed him to use more "dynamic fabrics" at a price that makes the apparel more available to the masses.
The collection will debut at Barneys New York May 9 – 11 and then move to a Barneys in L.A. from May 16 – 18, before appearing in Target stores for about six weeks.