A piece in ye olde New York Times today looks at a new line from Simon & Schuster called Little Green Books. Aimed at kiddos, the series promises to “get kids excited about going green!” Whether a book about the journey of a plastic bottle will titillate tots remains to be seen, but check out this quote from competitor Random House when asked whether it had plans to launch a similar line: “Ultimately, we believe that it makes the most sense for our authors, our consumers and our business to have green-centric titles as part of our core publishing business, rather than as an ancillary product line.”

Pretty sure that’s book-world speak for “Suck it, Simon.”

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What do you think: Give green its own splashy, high-profile imprint, or incorporate it into the core?

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