Rebranding “global warming”

As reported in the most recent Daily Grist, a New York-based marketing firm announced that it will help with the rebranding of global warming. As we're all armchair marketers from time-to-time, how would you rebrand "global warming"?

Share your thoughts in comments and we'll send them to the experts.

As reported in the most recent Daily Grist, a New York-based marketing firm announced that it will help with the rebranding of global warming. As we’re all armchair marketers from time-to-time, how would you rebrand “global warming”?

Share your thoughts in comments and we’ll send them to the experts.

A message from

All donations matched for a limited time!

Grist is the only award-winning newsroom focused on exploring equitable solutions to climate change. It’s vital reporting made entirely possible by loyal readers like you. At Grist, we don’t believe in paywalls. Instead, we rely on our readers to pitch in what they can so that we can continue bringing you our solution-based climate news. Donate now and your gift will be DOUBLED. Join us as a $25/month donor or make a $300 one-time gift, and we’ll send you a limited-edition gift bundle as a token of our gratitude. It’s our way of saying thanks for supporting our work.

Donate Now Not Now