There were plenty of depressing numbers out there this Earth Day, from dwindling numbers of moose in Minnesota to ongoing honey bee decline.

But to me, this takes the Prozac-frosted cake: a study found that while young people could identify a thousand corporate logos, they couldn’t identify even a handful of plants and animals in their backyards. Will future generations care about protecting the planet if they can’t even pick a starling out of a lineup?

Reader support helps sustain our work. Donate today to keep our climate news free. All donations DOUBLED!

How can we start to change that? The No Child Left Inside Coalition has a simple idea: get ’em outside:

Grist thanks its sponsors. Become one.