Getting thrifty in Nordstrom
It’s Thursday, January 30, and department stores are gettin’ thrifty, literally.
A few friends and I made a New Year’s resolution: to not buy any new clothes in 2020. The fashion industry has a waste problem, a carbon emissions problem, and a water pollution problem. As a result, we certainly aren’t the only ones flocking to the used market, which has grown 21 times faster than the retail market in recent years. Now, fashion giants are taking notice.
This Friday, the upscale department store Nordstrom is launching a new resale section called “See You Tomorrow” on its website. It will sell used clothing, shoes, and accessories that are “highly coveted, expertly curated and ever changing.” The company is also carving out space for the venture in its New York flagship store, where customers will be able to exchange their old clothes for gift cards. Nordstrom follows in the footsteps of other retailers like Macy’s, J.C. Penney, and Madewell, which have also begun selling used goods at a discount.
The trend is a great example of how the path to a more sustainable planet can be financially lucrative. Online secondhand start-ups like ThredUp, the RealReal, and Poshmark have struck gold selling lightly used designer brands to customers eager for a good deal for their wallet — and, maybe, the planet. According to a report by ThredUp, the resale market is expected to triple in size over the next three years.
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