Do you like fish? Could you go for nice piece of mackerel dressed with a little mirin right now? Or do you prefer your fish raw and wriggling out in the open sea? Do you — dare I use the L-word? — do you love fish?

Well, you certainly don’t love them as much as Helena Bonham Carter does. Exhibit A:

Helena Bonham Carter

That’s not Photoshop. That is HBC in the buff, cradling a bigeye tuna.

And she wants you to know how serious she is about this love:

Helena Bonham Carter

The photo is part of a British campaign called Fishlove, and it’s pretty much just that: assorted naked celebrities expressing their love for dead sea creatures in dramatically lit studios. The campaign is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, and based in Brighton, U.K. Allegedly, Fishlove’s goal is to raise awareness of overfishing — but that’s confusing, because all the fish in the photographs (and there are a lot of them) are dead.

Anyway — behold Dumbledore coyly peeking out from behind a pufferfish!

Fishlove is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, based in Brighton, UK
©Alan Gelati/Fishlove

I thought I loved fish, but these stars really, really love them. Here are a few of my favorites:

Fishlove is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, based in Brighton, UK
British-Indian movie star Ayesha Dharker loves moray eels as much as she loves that fat baby. ©Alan Gelati/Fishlove
Fishlove is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, based in Brighton, UK
Sir Ben Kingsley is alarmed by — and concerned about — the deflated cephalopod he finds in his hands. ©Rankin/Fishlove
Fishlove is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, based in Brighton, UK
Emmy-award winner Greta Scacchi hopes to cod someone will save the oceans. ©Rankin/Fishlove
Fishlove is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, based in Brighton, UK
Actor Trevor Laird has appeared on Doctor Who, but may go down in history for appearing underneath this sailfish. ©Alan Gelati/Fishlove
Fishlove is produced by Nicholas Röhl, co-owner of Japanese restaurant MOSHIMO, based in Brighton, UK
Lily Loveless made her debut in British TV show Skins, now makes serious dermal contact with an octopus. ©Rankin/Fishlove

For the rest of these sea stars, check out the galleries (and the campaign) here.