These are maybe the most attractive “green” clothes we have ever seen:
They’re trendy, they make your ass look good (or at least they make her ass look good), and they’re made in part from recycled glass bottles. TreeHugger explains:
In much the same way that plastic and bamboo are transformed into thread, the glass is broken down into a fine particulate, melted, and extruded into fiber. Using a mix of 25 percent glass fiber and 75 percent cotton, the resulting material is soft to the hand, yet is durable and performs as denim should.
The company is called I Am Not a Virgin, and it’s not just being cheeky. (Although it’s also being cheeky. If you wear its jeans and T-shirts, you will not be a virgin for long, I guess is the idea? GlassPlastic pants: sexy.) Its goal is to use no virgin materials — which means a lot of recycling. In addition to the beer-bottle jeans, the company is also working on a technique to make T-shirts from those stupid yogurt containers that many cities will not recycle. So into it!
(Also, Richard Branson’s Virgin group is trying to get them to change its name, because there needs to be only one Virgin left in the world. Screw that. You can sign a petition here to tell Branson’s Virgin to fuck off and, like, go bother the Catholic church or something.)
Update: We’re told by Peter Heron, the company’s founder, that we misunderstood the glass recycling bit of this story. There’s no glass, only plastic. Still cool!