Energy efficiency is one of those unfortunate ideas that’s so, so useful and also so, so boring and hard to get people excited about. Most people, given the choice between solar panels and well-insulated walls, will choose to spend their money on solar panels, because they’re cool.

But La Plate-forme Maison Passive has managed what I never thought possible. It’s made energy efficiency sexy — so sexy it needed multiple dildos as props:

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If a lady of the night in a sparkly teddy is what it takes to get people excited about passive houses, we’re down. (Hey, nude exposition works for Game of Thrones.) We’re just looking forward to the sequel, in which a hot guy in tight pants explains how to recycle.

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