This kid is Grist’s new hero

This photo is from 2011, but we just saw it going around the internet, and we kind of want a poster to hang up in the office. Kind of ironically, it’s a picture from an ad campaign for Insight 51 clothing, which describes itself as a “fashion lead lifestyle brand” (I’m not sure what that […]

This photo is from 2011, but we just saw it going around the internet, and we kind of want a poster to hang up in the office.

Kind of ironically, it’s a picture from an ad campaign for Insight 51 clothing, which describes itself as a “fashion lead lifestyle brand” (I’m not sure what that is; “lead lifestyle” to me implies that you lick the walls in old houses). So I guess the other side of the sign says “more asshole stuff to buy, though.” Still, as a single image, we just have to love this one.

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