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Twitter has been credited with everything from promoting democracy to predicting the stock market. So it’s not surprising to hear that, along with other forms of social media, Twitter is bridging the gulf between farmers and consumers — a goal of environmentalists since Henry David Thoreau went to Walden Pond.

Critically, social media has buoyed the small, non-commodity farmers suffering most from the parched conditions.

Take Harvest Moon Farms, for example. The 35-acre organic operation in southwest Wisconsin, owned by Bob and Jen Borchardt, has suffered horribly from the drought. Recent rains came too late to save the Borchardts’ greens, their principle crop.