Diesel jeans ad

Jeans-maker Diesel is. Their new “Global Warming Ready” ad campaign (image: CNW Group) depicts life in a climate-changed world (yes, that’s Mount Rushmore in the background).

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Stories like this don’t tell themselves.

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And PS, y’all, if global warming is going to make people that hot, I’m all for it. Check out those … um … jeans.

Below the fold, a short video about the campaign from the Diesel website.