I got a strange PR release today that sent me to this. I’ve read it over pretty closely and I still can’t tell whether it’s intended to be parody.

If it is parody, it’s quite clever — really nails the self-righteousness arms race underway in the eat-your-own faction of the green movement.

If it is serious, it may rank as the stupidest environmental protest ever, and that is against some fairly stiff competition.