I got a strange PR release today that sent me to this. I’ve read it over pretty closely and I still can’t tell whether it’s intended to be parody.

If it is parody, it’s quite clever — really nails the self-righteousness arms race underway in the eat-your-own faction of the green movement.

Grist thanks its sponsors. Become one.

If it is serious, it may rank as the stupidest environmental protest ever, and that is against some fairly stiff competition.

Grist thanks its sponsors. Become one.