This ad will actually make you want to ride the bus
I ride the bus to and from work every day, and as someone who would much rather kick back for an hour and blow out my eardrums with the new Sleater-Kinney album instead of driving, I’ll be the first to tell you that public transportation totally rules. Yet as much as I love hanging up my car keys five days a week, any frequent bus rider has their own commuter horror stories: the passenger stroking his pet rodent (is that a rat in your pocket, or are you just happy to see me?), the fellow rider brown-bagging a 40-ounce at 8 a.m., or the dude taking you on an unsolicited tour of his Instagram account. It can be kind of a buzzkill, to say the least — unless you, too, picked up an Olde English for the ride.
But what if your bus commute were straight out of a Michael Bay movie? This latest public transportation ad from the Danish company, Midttrafik, seeks to make taking the bus the sexiest thing ever.
Aarian Marshall for CityLab has the story:
A few years ago, we wrote about an epic public bus ad from the enthusiastic Danes of Midttrafik, a mass transit solutions company. Featuring a sexy, gravelly voiced driver, copious slow motion effects and a sweeping soundtrack, you would be right to question whether public transportation could ever look cooler.
Until now. Midtraffik and Danish production company M2Film are back with “Epic Bus – The Sequel,” which features an unlikely hero: The public bus passenger himself.
Molotov cocktails! Sexy sandwiches! A bonafide lady killer with a bin full of panties to prove it! Maybe the life of a bus passenger isn’t so bad after all.