Remember when the fossil fuel industry couldn’t stop talking about climate change? In 2020, when oil prices plunged in response to the COVID-19 pandemic, Big Oil promoted efforts to cut carbon emissions and trumpeted various energy “innovations”: transforming algae into fuel (Exxon Mobil), capturing carbon (Chevron), and producing green hydrogen (BP). Critics deemed it “greenwashing” — highlighting small sustainable investments to distract people from the pollution at the core of their business.
It didn’t take long for oil companies to move on from those old talking points. When Russia invaded Ukraine in 2022, supply disruptions drove oil prices up, and oil giants switched to a new message: Fossil fuels are essential to “energy security,” and they’re here to stay. That’s according to a new report from Clean Creatives, an initiative pressuring PR companies and advertisers to stop working with fossil fuel clients, that analyzed more than 1,800 advertisements, press releases, and social media campaigns from BP, Shell, Exxon, and Chevron between 2020 and 2024.
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