Well, we’ve made it most of the way through Earth Day, and it’s been a wild success. The World’s Most Unloved Holiday barely beat out Paris Hilton’s dead chihuahua for Facebook’s No. 1 trending news story, but a win is a win!


#wedidit #blessed

The problem with getting big, however, is that everyone else wants in on the fame — and often, it’s not for the right reasons. Here’s a roundup of the most cringe-worthy tweets from corporations that are using #EarthDay to rake in the green, rather than be it.

Grist thanks its sponsors. Become one.

[tweet https://twitter.com/MiracleGro/status/590870923508613121]

Reader support helps sustain our work. Donate today to keep our climate news free.

So we can remember it when it’s gone.

[tweet https://twitter.com/MonsantoCo/status/590939795850821632]

Corn overproduction: 45 years of fucking up the food system.

Grist thanks its sponsors. Become one.

[tweet https://twitter.com/BurgerKing/status/590896624731348992]

Wait — doesn’t the burger get eaten in the end?

[tweet https://twitter.com/McCafe/status/590886023099482112]

We source a small percentage of our coffee from farms that are Rainforest Alliance Certified, Fair Trade USA, or UTZ Certified so you can ignore the 789,100 tons of packaging that we produce every year!

[tweet https://twitter.com/Koch_Industries/status/590891302637568000]

12 Koch companies are certified by Wildlife Habitat — and then there’s their petroleum, plastics, minerals, fertilizer, ranching, finance, and commodity companies.

[tweet https://twitter.com/peta/status/590950702454673408]

Can we just not do this today, PETA?

[tweet https://twitter.com/CocaCola/status/590923017959710721]

Translation: Without Earth, we would have to give up all the billions of dollars we’ve made off its residents. Thanks, Earth! P.S. We don’t even care enough to capitalize.

[tweet https://twitter.com/FoxNews/status/590972139538288640]

No words.