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Back in 2002, two political writers, John Judis and Ruy Teixeira, wrote a book called The Emerging Democratic Majority. In it, they traced the demographic changes in the U.S. and pointed to the potential for a growing and persistent electoral advantage for Democrats. It’s a prediction that looks reasonably good at the moment, but at the time it was a risky proposal, and Judis and Teixeira were mocked for their “early call” of these demographic changes.

Well, I’m making an early call of the Emerging Organic Majority. My evidence? For one, the fact that cranky, aging baby boomers are taking to the New York Times op-ed page, as columnist Roger Cohen did recently, with semi-coherent rants against organic food. I’d say that represents a pretty good “contrary indicator” for the organic industry (though you should really read Grist Food Editor Twilight Greenaway for a full and devastating takedown of Cohen. And check out this excellent NYT Room for Debate on the same subject while you’re at it).