A study by (insurance company?) Norwich Union has unearthed the truth about how green Brits really are:

The good news: Of the 1,580 people surveyed across Britain, more than half considered unethical living as much of a social taboo as drunk driving — or, as the Brits call it, drink-driving.

The bad news: Due to this "green guilt," nine in 10 admit they lie to exaggerate their environmental commitment. (Rather than actually making the changes.)

Even badder: More than half say they are "unlikely to alter their way of life despite pressure from the media, politicians, and their children to be greener."

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Superbad: One in five don’t even know how to be more green.