Consume less, share more, drink hand-squeezed OJ. Those are some basic principles behind degrowth, an idea and movement that rejects economic growth as a goal for society. This video explains degrowth with oranges, juice, and peels.

But wait, you ask, isn’t growth a good thing? In an age when we’re conditioned to equate growth with progress, degrowth sounds insane. In reality, pursuing endless exponential expansion of the economy is insane — and impossible. Humans already use resources faster than Earth can replenish them and produce wastes, like carbon emissions, faster than Earth can assimilate them. Hence, degrowth.

Degrowth isn’t about making everyone poorer; it’s about redefining wealth to acknowledge that real well-being can’t be measured in dollars. It’s about breaking down the artificial barrier between life and work; it’s about valuing cooperation over competition; it’s about democracy, autonomy, solidarity, and climate justice. Most importantly, degrowth means sharing society’s surplus for awesome art projects and epic, week-long gatherings.

Check out the vid to get juiced on degrowth.

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