Consume less, share more, drink hand-squeezed OJ. Those are some basic principles behind degrowth, an idea and movement that rejects economic growth as a goal for society. This video explains degrowth with oranges, juice, and peels.

But wait, you ask, isn’t growth a good thing? In an age when we’re conditioned to equate growth with progress, degrowth sounds insane. In reality, pursuing endless exponential expansion of the economy is insane — and impossible. Humans already use resources faster than Earth can replenish them and produce wastes, like carbon emissions, faster than Earth can assimilate them. Hence, degrowth.

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Degrowth isn’t about making everyone poorer; it’s about redefining wealth to acknowledge that real well-being can’t be measured in dollars. It’s about breaking down the artificial barrier between life and work; it’s about valuing cooperation over competition; it’s about democracy, autonomy, solidarity, and climate justice. Most importantly, degrowth means sharing society’s surplus for awesome art projects and epic, week-long gatherings.

Check out the vid to get juiced on degrowth.