Food, Inc. filmmaker Robert Kenner has a new project about labeling of GMO foods. This one’s a short video, not a feature film, so it’ll only take three minutes of your life to check it out:

Here’s what the Just Label It campaign, which collaborated with Kenner for the project, has to say about the video:

“Labels Matter” tells the story of three women who share a belief in the right to know, but for entirely different reasons. Heather Donatini is a pregnant woman who knows she is feeding her developing baby, as well as herself, with every bite. Luann Clark recently had heart surgery and has to closely monitor what she eats. Robyn O’Brien is a mother whose child developed an allergic reaction to breakfast. “As a mother of children with food allergies, the labeling of GE foods is especially important, as it would provide essential and possibly life-saving information for the food allergic population,” said O’Brien, founder, Allergy Kids Foundation.

As the video connects with each woman, Kenner shows how the U.S. compares to other developed nations, including the European Union, Japan, Australia, Brazil, Russia, and even China, where genetically engineered (GE) foods are labeled. The video notes that the vast majority of Americans (90 percent in most studies) believe GE foods should be labeled.

If you’re feeling fired up you can head over to their site to find out what kind of action to take.