It’s Wednesday, August 21, and this company wants to swipe carbon from the air.

Most big companies have some kind of “sustainability initiative” — you know, those attempts to get some green cred like Google’s anti-food waste crusade or Delta’s carbon offset plan. They’re not always effective, but hey, it’s smart business (read: marketing) to have one.

An online payment provider, Stripe, is taking its green initiatives in an emerging direction. The San Francisco-based software company announced Thursday that it will pay $1 million a year for carbon capture technology that would make the company carbon negative.

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Getting to negative emissions is obviously a step up from going carbon-neutral, a goal many companies have embraced as the climate crisis ricochets out of control. Stripe aims to become one of the first companies to purchase many tons of CO2 that have been sucked from the atmosphere. The company is considering funding carbon capture projects that use soil to sequester emissions, trap carbon in minerals, or “hack” plant roots for optimal carbon storage.

The announcement could encourage other companies to invest in the fledgling carbon capture industry — which involves expensive technology that would require big investments or new secondary markets for carbon to scale. “What we really need to see today is other tech companies step up to the plate and make a similar commitment,” Noah Deich, executive director at Carbon180, formerly the Center for Carbon Removal, told The Verge.

Zoya Teirstein

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The Smog

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