climate psychology
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Want your energy efficiency program to succeed? Aim it at poor people
A new study traces how California's energy conservation programs play out differently depending on the wealth of the recipients.
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What the climate movement can learn from the war on smoking
If you want to change the culture, you have to get your message spread by "trusted advisers." Then get them to repeat themselves a lot.
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How to make people care about climate change? Tell it one story at a time
Organizer Christine Cordero explains how storytelling can supercharge your activism.
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Latino voters care a whole lot about climate change
A new poll shows that Latino voters are significantly more likely to understand that climate change is the result of human activities.
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Poll pushes Hillary to embrace a strong clean energy stand
A new survey of swing-state voters finds consistently strong backing for tough restrictions on carbon emissions and energy efficiency.
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Poll: Californians are more worried about climate change because drought
As the state's water shortage deepens, its residents get more serious about responding to climate change.
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Education increases belief in climate change — everywhere except in the U.S.
A study of Gallup poll data from around the world finds some surprising universal principles about climate beliefs -- and some critical exceptions.
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Pope’s climate encyclical divides American opinion
A new poll finds that swing-state voters are split along partisan lines -- of course.
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Why so many Republicans can’t resist climate denial
Climate change unites the religious right and big business, and GOP politicians cower before those two interest groups.