Clean energy stories are bo-ring.
Sean A. Watkins flips the script by putting people first.
For all their glittering charisma, solar cells and wind turbines don’t make for the best story subjects. But the people who benefit from cleantech — whether they’re landing jobs in the industry, breathing cleaner air, or just saving a few bucks on utilities — have the real tale to tell.
With 100%, a media campaign from The Solutions Project, Sean Watkins and his team seek out diverse climate leaders across the country and tell their success stories over Facebook, Instagram, and sometimes even physical billboards. The purpose is to build inspiration and momentum for others to push for 100 percent clean energy in their communities and create campaigns that outlive our gone-in-a-minute attention spans.
For the Dakota Access Pipeline protests, Watkins enlisted Avengers star Mark Ruffalo to host eight short videos that profile tribal members and supporters at Standing Rock. Watkins also shines a light on communities that might otherwise fall under the radar. Case in point: a social media and YouTube campaign to recognize PUSH Buffalo, a local group that’s turning the shuttered houses and storefronts on the city’s West Side into a sustainable neighborhood. (Check out the story of PUSH Buffalo’s deputy director, Rahwa Ghirmatzion, another Grist 50 member.) “We know and believe that there are success stories everywhere,” says Watkins.